“In sport as in business, success is achieved as a team”.

In business as in sport, it’s commitment that drives us to excel. Actual invests alongside those who give life to sport and embody its values, which also resonate in the professional world with talents and customers.

Actual’s core business is meeting people. Understanding their expectations and needs, then guiding them towards others, whether they are future managers, colleagues or employees, whatever their sector or profile. By supporting sport, Actual strengthens that same human bond, building connections between its employees, the athletes and those around them.

In the recruitment process, as in sport, Actual believes in teamwork. We think beyond a simple recruitment group, beyond a simple mission. We link sport and business to improve the quality of talent recruitment.

Sport is teamwork and teamwork is strength

Every sporting success is based on a collective effort. This collective effort is not just limited to the athletes and their talents, but also encompasses all the actions and values that contribute to these successes. From the development of strategies to the simplest and most essential tasks, every link in the chain plays a crucial role in achieving success.

The main lesson that sport teaches us is the one we need for our teams, our customers and our candidates: it gives meaning to our actions and makes them more dynamic. That’s why we’ve made it a priority to turn Actual into a real jersey, not just a logo.

The values of support and expertise in service of the customer, before ratings

Why this passion for top-level sport? It goes far beyond the simple quest for visibility or fame. For Actual, its teams and partners, sport is a real driving force, a source of inspiration and a guide for our actions. What matters most to us are the values that sport embodies, far more than its audience!

Official partner of Stade Toulousain

After a successful partnership last season, Actual group is renewing its commitment to the Stade Toulousain as an official partner until 2024! The Actual logo, placed on the shoulder, is not just a visual element, but a strong symbol of support, solidity and strength. Once again this season, the Stade Toulousain will be able to count on our shoulder to move forward, take on new challenges and build the victories of tomorrow.


Sport is local by nature, as is the work of our agencies throughout UK

A town, a stadium, a supporters’ club… Teams change, but local identity remains. It is built, strengthened, withstands crises and is enriched by great victories. Just like a sports project, it’s the local roots of our people-focused agencies that enable us to offer the solidity and durability of the local network we’ve built.

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