Trade and sales
Recruitment solutions for your sales teams
Sales functions are a fundamental pillar of business success. However, expectations have changed considerably in recent years, driven in particular by technological and digital advances. Logically, salespeople are assessed on the basis of their ability to make a successful sale, and there are now many additional skills to be mastered over and above traditional prospecting techniques.
In a context where buyers are now highly informed, their level of expectation has increased. Emotional selling is still possible, but it’s best to be prepared to master your customer’s environment if you don’t want to be quickly dismissed. Selling is no longer limited to mastering a product pitch, but involves creating added value by accompanying your customer’s changing needs.
Sales, a demanding and constantly evolving profession
Changing skills and expectations
With digital transformation, the rise of social selling and the automation of prospecting tasks, salespeople have adapted their approach. CRM (Customer Relationship Management) tools, data analysis and artificial intelligence tools have become essential to understanding and segmenting your market more quickly, and to improving your efficiency.
As a result, soft skills such as information processing and learning how to learn are playing an increasingly important role in sales success.
However, the weight of behavioural, relational, emotional and situational skills remains predominant when it comes to making the difference in meetings. In short, companies are looking for sales profiles capable of developing profitable and lasting human relationships, while fully exploiting the benefits of technological innovations.
Shortage of candidates and competitive recruitment
Sales jobs are in short supply in almost all sectors. Despite growing demand, there has been little progress in attracting new sales staff, who do not spontaneously perceive these jobs as highly rewarding, and often as incompatible with a satisfactory work-life balance.
In addition, the hyper-accessibility of profiles on social networks and the multiplicity of solicitations make candidates more passive, demanding and volatile, making sales recruitment an increasingly difficult, time-consuming and uncertain exercise.
What’s more, while it has become complicated to recruit quality salespeople quickly, successfully retaining them in a highly competitive environment is also becoming a major challenge.
As a result, companies now need to invest in strategies to build loyalty and develop complementary skills to ensure that their sales teams continue to improve their performance.
Building team loyalty and career development
Sales profiles are often volatile, attracted by the challenges of new sectors or more promising earnings and career prospects. Against this backdrop, retaining them remains a major challenge for their managers and human resources departments.
Offering fulfilling professional experiences with progressive career plans, regular training, modern prospecting tools, welcoming workspaces and a marketing department aligned with their challenges are becoming essential levers for retaining the best people. Today’s sales people expect more than just a performance bonus.
Digital transformation and automation
Like many other professions, the sales function is undergoing a profound transformation with the digitalisation of sales processes. The widespread use of marketing automation tools, the advent of e-commerce and the development of lead generation tools are all having an impact, to a greater or lesser degree, on the role of the salesperson. Salespeople need to master these new tools if they are to be effective and concentrate on the relational aspects of their job. Although technology facilitates operational management, human contact remains at the heart of customer relations, and continues to make the difference.
Actual Talent’s sales recruitment agency provides the following solutions for your sales functions
Search & Selection
Target the best-performing candidates by opting for direct recruitment. Benefit from tailor-made, personalised support and expert tools and methods to identify, attract and assess the best talent, whether these professionals are looking for opportunities or not.
The search and selection therefore makes perfect sense for recruiting more niche profiles, whether they are experts or key managers with highly sought-after know-how, confidential or strategic for your company’s performance.
The Assessment Centre to detect new talent
To deal with the talent shortage, and still identify top talent, focus on soft skills!
In a context where the over-solicitation of target profiles is leading to overbidding, and limiting the volume of recruitment, opting for the assessment centre makes it possible to open up to new profiles while remaining demanding in terms of key skills.
This approach means you can significantly reduce your recruitment times and keep staff turnover to a minimum. The candidates selected will also have a demanding but particularly high-quality and rewarding experience, a true reflection of the care your company takes in choosing its employees.
This method, which can also be organised remotely using innovative digital assessment tools, is led by certified expert consultants who will be with you throughout the day to help you make the right decisions.
Whether you’re opening a new sales outlet, launching a new sales team or simply need to recruit a large number of people on a regular basis, you should opt for an assessment centre.
RPO commercial (Recruitment Process Outsourcing)
Optimise your company’s recruitment processes by adopting our RPO solutions, the key method of Actual Talent, the European specialist in Talent Acquisition Consultancy, for volume or recurrent recruitment. Particularly relevant for large-scale campaigns or when time is of the essence, outsourcing your recruitment processes restores agility and efficiency to your organisation.
RPO makes perfect sense for recruiters looking to optimise their companies’ recruitment processes. By outsourcing your recruitment process, you can improve efficiency and quality, keep costs under control and benefit from cutting-edge, scalable HR expertise.
Communication RH et Marque Employeur
Developing an attractive employer brand is a major asset when it comes to attracting, recruiting and retaining teams in a sector as competitive as sales. Our sales recruitment and HR consultancy agency helps companies to enhance their image and optimise their HR communications to attract the attention of the best candidates.
Actual Talent, your strategic partner for commercial recruitment
Thanks to our in-depth sectoral and business expertise, day-to-day experience in the field and personalised approach, we can help companies build high-performance sales teams tailored to the challenges they face. Whether you’re looking to recruit in-house or field profiles, B2B or B2C, from salesperson to sales manager, our specialists can provide you with tailor-made solutions to meet your organisation’s specific needs.
We are involved throughout the entire sales recruitment lifecycle: from assessing behavioural skills to supporting candidates throughout the recruitment process and developing their potential. This approach enables us to identify not only qualified candidates, but also individuals who are in tune with the company’s values and culture.
With Actual Talent as your strategic partner for your sales recruitment needs, you benefit from comprehensive expertise and a strong human commitment, guaranteeing long-term results. We can help you transform your sales teams into genuine levers for growth and performance.
We’re here to help.
Contact us
Lay the foundations for your next strategy.