HR Communication
Optimise your strategy for attracting and retaining talent
In a saturated job market, where candidates have high expectations, HR communication is becoming the strategy for standing out from the crowd and attracting the best talent.
The Actual Talent teams offer you a comprehensive approach to strengthening your employer brand and optimising your external and internal HR communication strategy, with candidates, employees and customers alike.
Rely on a well thought-out HR Communication Strategy and benefit from :
- Attracting the best talent: at a time when many sectors are suffering from a shortage of applicants, a strategically designed and communicated employer brand can help attract the best-performing profiles.
- Increase in the number of qualified applications: an attractive job advert optimally advertised on targeted job boards and media will attract more applications.
- Reduced recruitment costs: thanks to better retention and shorter recruitment times, optimised communication has a positive impact on recruitment costs.
- Improved employee retention: effective HR communication helps to create a clear and welcoming framework for new arrivals. This translates into a better understanding of the company culture, expectations and processes right from the onboarding stage.
- Strengthening staff commitment and motivation: by defining and reinforcing its values, mission and vision, the company generates a sense of belonging and collective identity among its employees, encouraging team cohesion and the alignment of individual objectives with those of your company.
more qualified applicants
reduction in staff turnover
lower cost per recruitment
What is HR communication?
HR communication is the set of strategies and practices put in place by a company to convey information, values and culture to its current and potential employees. It encompasses all the messages and channels used to interact with applicants, employees and, more broadly, the public, from onboarding to leaving the company.
HR communication aims to encourage employee commitment, motivation and performance. It strengthens internal cohesion and the company’s image. It plays a decisive role in talent management, disseminating HR policies and creating a positive and productive working environment.
You need to strengthen your HR communications and your employer brand if …
Working on your communication strategically will bring very good results, especially if you share these issues:
- Lack of internal resources: when your company doesn’t have the skills or staff to manage your HR communication campaigns.
- Launch of new projects: to accompany the launch of a specific campaign, which requires a well-planned communications strategy.
- Volume requirements: for large-scale campaigns that require wide distribution to reach a large audience.
- Need for specialist expertise: when specific skills in HR communications or HR marketing are required to achieve your objectives.
- Improving your employer brand: to develop and promote a coherent and attractive brand image to attract the best talent to your company.
- Cost optimisation: outsourcing can be more cost-effective than entrusting these tasks to your in-house staff, especially for one-off or short-term projects.
A major challenge in a context that is no longer favourable
The current climate is forcing companies in certain sectors to face up to ever-increasing recruitment and engagement challenges. Candidates are more demanding than ever and are looking for companies that stand out through clear and attractive communication. In this competitive environment, adopting an effective communication strategy makes all the difference.
In practical terms, an HR communications strategy enables you to orchestrate and make better use of tools such as social networks, job boards and internal communications. You create a message that resonates with your employees and attracts the best profiles.
HR Media and Communication Plan, a strategic approach to optimising your campaigns
Actual Talent’s HR Media Plan is designed to meet your company’s specific recruitment and attractiveness challenges.
- Employer brand audit: we analyse and diagnose your employer brand to identify areas for improvement. By working on your employer brand, we can increase the number of applications received by 20-30%, by attracting more qualified talent.
- Target identification and media selection: we analyse your company’s specific needs to choose the most effective HR media. We target the right candidates using appropriate in-house tools to maximise the impact of your job advertisements and reach the right audience.
- Creation of internal communication campaigns: we develop creative, high-impact campaigns. This includes creating visuals, posters, testimonial videos and other content to reinforce your brand and deliver the right information. Our aim is to get you communicating in the right way, in a way that captures candidates’ attention and reflects your corporate identity.
- Optimising job board purchases: we put in place strategies to help you save between 5 and 10% on your job board expenditure, thanks to our expertise in advertising space management. This maximises your budget while increasing the effectiveness of your campaigns.
The Actual Talent methodology for strategic HR communication
Thanks to our business expertise and the creativity of our consultants, we have developed a proprietary methodology.
Workshop and writing of the employer brand platform
We work with your employees to define a solid brand platform, which will then serve as a guide for all your company’s internal communication activities, both internally and externally.
Deployment of training pathways
We offer training courses to help your staff recruit more effectively and make a lasting impact, using the best HR communication practices.
Creation of a creative concept
We develop creative concepts and high-impact digital HR internal communication campaigns to strengthen your employer image and attract candidates.
Advice on and activation of HR media plans
We can help you activate your media plans to maximise the impact of your campaigns and improve the visibility of your ads.
The Actual Talent approach
Your image is certainly one of your most valuable assets when it comes to recruiting, engaging and retaining talent. Over the decades, we have developed a unique approach that sets us apart. Because people are at the heart of everything we do, we put the human dimension first. It’s also what enables us to help you achieve your HR objectives.
- Maximise your impact: with a targeted, well thought-out strategy that meets your company’s objectives.
- Boost the attractiveness of your advertisements: attract the best candidates on the market using innovative, tailored strategies.
- Benefit from specialist expertise: in-depth knowledge of best practice in HR internal communications to attract top talent.
- Save time: allow your staff to concentrate on other critical aspects of HR and talent management.
- Access advanced tools: use sophisticated technologies to optimise your campaigns and enable your staff to measure their effectiveness.
- Improve your company’s visibility: strengthen your reputation as an employer of choice with targeted, effective campaigns.
With Actual Talent, you can develop effective HR communications to attract and retain the employees you need.
We look forward to hearing from you.
Stop letting others take your share of visibility on the job market.
Strengthen your communication, both with applicants and with your existing employees.
The questions you most often ask us about HR Communication
Effective HR communications are essential for attracting the best candidates, strengthening your company’s employer brand and optimising recruitment campaigns. It helps generate a powerful message that resonates with the talent you’re looking for and improves employee engagement, thanks to structured, measured information.
The HR Communication Media Plan helps you optimise your recruitment campaigns, create a unique creative imprint, reduce job board costs and improve your visibility. It also helps you attract more qualified candidates.
We put in place specific strategies to save between 5 and 10% on your job board purchases. Thanks to our expertise, we select the best performing media and negotiate the best rates to maximise the impact of your ads.
The HR Communication Media Plan includes target identification and media selection, the creation of communication campaigns by our teams, optimisation of job board purchases and an audit of your company’s employer brand. We also support your employees in deploying and implementing your communication strategy.
Outsourcing HR communications is recommended when you lack in-house resources, when launching new projects, for mass recruitment campaigns, or when you need specialist expertise. It also helps to optimise costs and benefit from a professional approach.
We use a variety of tools and resources such as social network management platforms, content creation software and campaign analysis solutions. These tools allow you to track the effectiveness of your company’s campaigns, create engaging content and optimise your visibility.
Our teams can help you improve your employer brand by carrying out an in-depth audit to identify the strengths and weaknesses of your current image. We then create campaigns and personalised content to highlight your company’s attractive information and strengthen your position in the market.
We produce a variety of types of content: visuals, posters, testimonial videos or hard-hitting adverts. Each piece of content is designed to reflect your company’s unique identity and capture the attention of your target candidates.
We measure the effectiveness of campaigns by tracking key indicators such as response rates to advertisements, the number of applications received and the rate of engagement on social networks. We also analyse the performance of the media used and adjust strategies based on the information analysed to ensure the best return on investment for your company.